Let’s simply come to a few facts:

• 80% profits of a company comes from 20% loyal customers
• It takes much more time, energy and cost to keep an loyal customer than to attract a new customer (huge marketing expense, etc)
• Loyal customers, as the “opinion leader” could act as advocates of the brand and the products. 
• Loyal customers are much less price-sensitive than new customers; In addition, they are more likely to try high-end products under the same brand.
• The latest statistics shows that normal customers VS loyal customers in different industries are: Retail: 16 :1 ; Food & Beverage: 13 : 1; Airline: 12 : 1; Hotel:  5 : 1

What makes a world-class hotel management company?

• Brand：Positioning, Strong brand, Products, Standardized Service and Satisfied Customers.
• Loyalty Program   
• Global Distribution System
• Central Reservation System
• Human Resource

Based on the facts listed above, Clubgold, with our rich experience and expertise accumulated over 12 years; we aim to become the leader of five star hotel loyalty program and marketing expert in China. Our products and services include:

• A complete membership program customized to our clients’sales needs– includes membership packaging by our outstanding creative design team.
• Card distribution and sale: an experienced and talented distribution and sales team to promote and sell cards through a variety of channels
• CRM system: a newly developed CRM system has been established, with the functions from database management, consumption tracking, points rewarding management and reporting to marketing communication programming.

• Value-added service:
  • Customer Service Hotline:      400-810-7700
  • Membership Recruitment Hotline: 400-810-5588
  • Members maintenance and communication
  • Direct response marketing planning & execution (SMS, MMS, Fax, DM, eDM, Telemarketing)