金贵宾：常客计划、忠诚计划、贵宾卡、积分卡、付费卡、会员卡、打折卡、会员数据管理

	To immediately increase hotel’s market share, while improving hotel brand awareness and influence.
	To increase cooperative hotel’s revenue risk-free by making full use of idle hotel resources and those the hotel would most like to promote;
	To develop a loyal member base to frequently consume at the hotel, thereby increasing sales and competitiveness in the long and

Benefits:

As a truly zero-investment, zero-risk marketing program, we will bring co-operative hotels the following benefits:

Membership Card Sales Revenue
Room Sales Revenue
Food & Beverage Revenue
Other Revenue：Meetings、Entertainment, etc…
Frequent Branding Communication
Club Gold Member Sharing nationwide

Analysis of Room Revenue

Occupancy rates increase even in off-season Produce 2000-4000 room reservations priced above the average room rate. The hotel becomes the first choice for members and their guests and friends because of member privileges.
For most hotels, the standard room attracts the highest rental rate, so upgrading members to superior rooms retains the standard room for resale to maximize overall occupancy. Room Upgrades:
- enable members to enjoy a luxury room and create chances for intersected sale and upgrade sale
- allow for better service and more privileges
- keep the standard room for resal

Analysis of Restaurant Revenue

Restaurant sales increase through the loyal member plan without exception. On average, one member has dinner with two or more guests about 4 to 12 times a year. So the program brings hundreds of thousands diners annually to the hotel.
The clause “members free of charge inviting guests” serves to:
- encourage members to invite more guests and encourage more elite local clientele to dine in the hotel
- Deliver concern and dignity to loyal members avoiding discounts which might cheapen the hotel’s image

Member benefits

Club Gold Members enjoy:

VIP services and products from the best local hotels at a very good price
Access to a pleasant and low-cost venue for business

Members, by and large, are important officials, business executives, and persons of sizable material wealth. These individuals seek others who share similar experiences, social status and interests. Club Gold provides the appropriate platform for socialization. The program also helps hotels build their relationships with local industrial, commercial, political and cultural fields.