Let’s simply come to a few facts: 80% profits of a company comes from 20% loyal customers It takes much more time, energy and cost to keep an loyal customer than to attract a new customer (huge marketing expense, etc) Loyal customers, as the “opinion leader” could act as advocates of the brand and the products.  Loyal customers are much less price-sensitive than new customers; In addition, they are more likely to try high-end products under the same brand. The latest statistics shows that normal customers VS loyal customers in different industries are: Retail: 16 :1 ; Food & Beverage: 13 : 1; Airline: 12 : 1; Hotel:  5 : 1 What makes a world-class hotel management company? Brand：Positioning, Strong brand, Products, Standardized Service and Satisfied Customers. Loyalty Program    Global Distribution System Central Reservation System Human Resource Based on the facts listed above, Clubgold, with our rich experience and expertise accumulated over 12 years; we aim to become the leader of five star hotel loyalty program and marketing expert in China. Our products and services include: A complete membership program customized to our clients’sales needs– includes membership packaging by our outstanding creative design team. Card distribution and sale: an experienced and talented distribution and sales team to promote and sell cards through a variety of channels CRM system: a newly developed CRM system has been established, with the functions from database management, consumption tracking, points rewarding management and reporting to marketing communication programming. Value-added service: Customer Service Hotline:      400-810-7700 Membership Recruitment Hotline: 400-810-5588 Members maintenance and communication Direct response marketing planning & execution (SMS, MMS, Fax, DM, eDM, Telemarketing)